Back in August, I offered to help my brother-in-law by designing a logo for his new venture http://corprogram.co.za . Admittedly, I didn’t spend more than a few hours on it and followed his wishes to have a 3D globe instead of the letter “O” – but am still pleased with the result which I believe gives his business a professional online image.

Today, while browsing the web for pictures of “blue fire”, I came across a very similar logo for a Fire Protection Service I hadn’t heard of before:

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In their own words, “The Logo Factory® is a web-centric graphic design company that creates logos & corporate identities for companies around the world, and has been doing so since 1996.”

I was first drawn to The Logo Factory’s Blog in April 2009 during the Jon Engle saga and I found Steve Douglas’ article about the case wise and well documented.

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The Myows logo and mascot have received a lot of attention and people are asking how we came up with them. So today, I’ll detail the process of how we went from brainstorming ideas to producing a critically acclaimed illustrative logo.

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