As pointed out in part 1 of this article, crystallizing your creative business basically involves gathering, mapping out and securing the intellectual property that makes your business unique and valuable. (You may want to read that again).
We do this continuously at Engage Brandcraft – it’s a ongoing work in progress. I think it would need to be in any creative business unless that business has been going for 40 years and the secret recipe hasn’t changed in all that time (as in: not even a new billing system has been added to the mix).
To be sure, there’s no hard and fast way of doing this – the more unique your approach, the more unique your outcomes. I’m only giving you a big picture starting point.
In a nutshell, our cycle consists of three distinct stages but I don’t think that matters either, as long as your end goal is to give structure to the methodologies, approaches and supporting collateral that make your work different and brilliant. Any ideas or input into this would truly be welcome by the way as we intend to continue revisiting this periodically as our business grows and focuses.
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